Business Development

Budget season is the moment BD leaders dread and secretly love in equal measure. You’re being asked to put a number on the future and the future, as anyone who’s ever lost a pitch on a Friday afternoon knows, has a habit of not cooperating. There’s an unspoken tension at the heart of every agency […]

Winning more work isn’t the goal, winning the right work is. Learn how smart business development drives sustainable agency prosperity through purpose, profit, and people. In agency land, more work is often treated as the ultimate goal. More pitches. More proposals. More logos and more testimonials on the website. More is not more. Seasoned business development leaders […]

Senior title, no idea what the margin is. Sound all too familiar? Across the agency world, we’ve got brilliant client leads and project managers running accounts, some with values into the millions, but ask them how profitable their portfolio is and you’ll often get the blank stare of someone who’s never opened a job report. […]