Operations

I’ve worked in digital marketing agencies long enough to know that “we’re a fast-growth business” can mean two very different things depending on which side of the ops budget conversation you’re sitting on. For the leadership team, it means exciting things: new clients, bigger pitches, expanding headcount on the delivery side. For me, it means […]

The name of the game when it comes to utilisation is protecting margins and preventing a burnout in productivity. So how do Ops roles focus on capacity-planning to drive sustainable agency growth? In agency life, conversations about utilisation can generate more groans than fist-pumps. Mention it in a meeting and half the room tenses up, […]

Senior title, no idea what the margin is. Sound all too familiar? Across the agency world, we’ve got brilliant client leads and project managers running accounts, some with values into the millions, but ask them how profitable their portfolio is and you’ll often get the blank stare of someone who’s never opened a job report. […]